Monday, 16 September 2013

6 Social Media Secrets For Your Business Website

Have you had someone ask you to be their Facebook friend? Read your favorite blogs? Followed tweets on Twitter? Bookmarked a website on Digg or Delicious? Watched a video on YouTube? Looked at a photo album on Flickr? If so, you've just experienced the power of social media.

Social media offers many benefits to your business. It can help you learn about and reach out to your customers, make your business website more visible and relevant to search engines, show that you're keeping up with technological advances, and promote your business faster and farther than ever before possible. Want to learn more and get started? Here are six secrets for making the most of social media to promote your business website.

1. Find out what they're saying about you. The first step in making is to find out what people are saying about your business online. Social media sites offer search functions that let you search for content related to your business. If you don't see anything out there, or what you see isn't what you want, you can do something about it.

2. Start a blog and post regularly. It's easy to add a free blog to your business website. You can use your free blog to talk about what your business is doing, link to other blogs in the same or similar industries and even offer promotions via your blog.

3. Make a Facebook Fan Page. A Facebook Fan Page lets you share all kinds of information about your business with people who love business. It helps you find the people most interested in your business by letting them find you.

4. Post photos and videos. Pictures and videos speak louder than words. Flickr and YouTube are good places to put videos and pictures of your product or service, as well as how-to videos and commercials.

5. Leverage links and bookmarks. Social media sites let you link back to your business website. This increases the number and quality of links to your business website, which increases its credibility and relevance in the eyes of your human audience and automated search engines bots. Another way to leverage links is with social bookmarking sites like Digg and Delicious. Add a button to your web pages to let visitors bookmark them easily.

6. Advertise on social media sites. One of the newest frontiers in Internet advertising is using social media sites. While this form of advertising is still new, and advertising on these sites is not as sophisticated as other forms of online advertising, it allows you to target your advertising to visitors most likely to visit and buy from your business website.

What Is the Right Social Media Strategy for Your Business?

When a business steps into the world of social media as a marketing tool, it's often difficult to know which channel to select for the best results. There are so many different new sites popping up every day it can make your head swim trying to figure out where the best return on investment can be found.

Know Your Customer Profile

You must first understand the profile of your potential customers. Knowing this will give you a start in figuring out where to invest your time and resources. If your customers are on Facebook, you want to be there too. If they are blog readers, your company will probably want to have a blog. Stop and think about who your ideal customer is and once you've identified this, you have the first step.

Where Do Your Customers Spend Their Time?

The next step is understanding where your customers spend their time. Do you rely on search engines, blogs, Twitter, Facebook, LinkedIn? This can be done with some easy research based on your customer and your industry. With some basic internet searches, using things like Google keyword research tools, and even Facebook ads, you can narrow down where your key market has a presence. Remember, if your customers are there, you want to be there as well.

Evaluating the Competition

In selecting what avenues you will use, it's good to understand how high the competition is for those channels. Ideally you will be able to find a venue that has low competition for your business which will give you more exposure. Some channels will have less competition than others and give you a better way to reach your potential customers.

Develop a Strategy for Each Channel

Once you've gathered your data, it's a good idea to develop a strategy for each area where the conversations are taking place. This allows you to participate in the discussions and connect with your customers.

It's About Connections

Social media is really a way to use the tools available to make connections. Used wisely, it can have a positive impact on your business. Connect with people, interact, be helpful, and see how it changes things for you. Your customers ARE in this space, you should be too.

Making Social Media Work For Your Business

Holding back most people from Social Media is the prospect of finding their voice. A simple statement that for some is both worrying and complex. Many are worried that they will make a fool of themselves especially as everyone has their own way of saying things; the concern is about being misinterpreted and misunderstood. 

Readers skill sets range from the writer to the non writer, some work better with visual images or video and yet others are comfortable with words alone.

Online there is space for everyone,  Social Media caters for a range of people with a range of sensory perceptions. There are people who respond better to the written word, the heard word (Audio) and visual images (graphics such as JPG and GIF images) and physical (video .MOV, WMV etc). There are some people that like different blends of each and so 'your voice' is not just limited to what you say, it is also related, as are so many things, to how you say it. 

In any case, most people skim read nowadays and so headlines and visual clues can make the difference between your article being read and not read.

One of the reasons that Social Media is so successful is that it caters for all these areas by incorporating a range of technologies that you can embed. Now you can more easily deliver video, images, audio as well as the written word. The key lesson is that "your voice" is not just about what you say, but how you say it and what methods you use to get your message across.

That said, "your voice" is just one element of Social Media. It boils down, no matter your skill set, or interests, to just four key elements: what to say, when to say it, where to say it and how to say it.

These four issues are fundamental and by considering each you will increase your understanding of how Social Media "works". You will find it easier to find your voice by matching your message to the media to make Social Media work for your business.

You can re-publish this article if you wish, provided that you attribute this to the author and include the two links below, thank you.

Tips On Writing Your LinkedIn Profile

The advent of Internet has opened new avenues for people to build and sustain professional and business relationships. LinkedIn is one such communication channel that facilitates a robust and authentic pool of talent. By employing LinkedIn profile writing services, professionals and businesses can support their claims in the most effectual manner. Still wondering why you should become a part of LinkedIn? Read on!

LinkedIn was created with the sole objective of promoting talents, skills, and products to millions of people around the globe. When you sign up for a LinkedIn profile, you become an exclusive part of a community that includes companies, recruiters, vendors, customers, and competitors. What makes LinkedIn unique and attractive to people is the fact that it fulfills their professional objectives, unlike other social networking sites where entertainment is the key focus. Here are some of those unique benefits that make LinkedIn worth every effort.

Gain Visibility for Unique Professional & Business Opportunities:

LinkedIn offers a search engine. When recruiters or companies are searching for specific talent to fill their vacant positions or when people are searching for specific products and services, LinkedIn search engine permits your profile to be populated. You can gain and enhance your profile's visibility, making it readily accessible to the targeted audiences by optimizing it with appropriate usage of keywords. It is recommended that you examine the keywords before constructing your profile.

Build Professional & Business Relationships:

The chief objective of marketing platforms like LinkedIn is to make connections. Through such podiums you gain the opportunity to meet the right companies or individuals that aptly fit with your set of business or professional requirements. Connecting with significant people in your industry strengthens your credibility and consolidates the position of your business.

Furthermore, recommendations play a vital role in improving your profile and its visibility. The more recommendations you're able to gather, the more appealing and credible your profile appears. It works like an endorsement for your skills, products, services or company and increases your trustworthiness. Recruiters or customers always prefer candidates, services or products that have been approved by others. So, always request your clients or colleagues to leave reviews on your profile.

Identify Business and Job Trends:

LinkedIn tools are highly effective in identifying new business trends and job opportunities in your industry. By knowing the current trends you will be able to formulate appropriate strategies that will carve your path to success. Job seekers and businesses that remain abreast with emerging trends stay coordinated with the professional and business requirements.

Generate Job and Business Opportunities:

Marketing is a method designed to promote and sell skills, products and services, and the LinkedIn interface as a marketing tool just does that. By creating an impressive LinkedIn profile you effortlessly launch your skills and services into the market. However, leaving it unattended for months at a stretch will lead you to nowhere. In order to derive the optimum levels of benefits from this incredible marketing platform, you need to explore what it has to offer you - things like search tools, forums and direct ads.

If other social networking sites are able to facilitate emerging professionals and businesses to a large extent, then LinkedIn ought to be ahead in the competition as it is specially oriented to marketing professional skills and business products/services. The core advantage is that you build up a relevant network of professionals without wasting your precious time.

RedStarResume are the Resume Writing Experts. They offer a resume writing service that is unmatched in its professional attitude and quality of service. RedStarResume have helped thousands of job seekers meet and achieve their career goals through delivering specialist resume writing that seeks the attention of hiring managers and ensures that you stand out from the crowd.

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?

Tell the story of your success using one of these five approaches, which will work for newsletter articles, website content, and press releases.

Profile a Person Involved

Personal profiles are a great way to share good news. Instead of talking about your accomplishments directly, profile the people who worked on them or the people who benefit from them. If the profile is of a staff member, have them explain the challenges associated with the project and why the success is so meaningful to them. If you profile someone who benefits from the successful project, ask them to explain how his or her life has changed for the better as a result of the organization's achievement.

Analyze a Trend

Put your accomplishment in the context of larger trends within your community or national trends in your field. Use events and statistics from sources outside your organization to demonstrate how your success fits into a larger pattern (or bucks a trend).

Explain How You Did It

In an easy-to-follow format, provide your readers with clear directions on how to do something related to your accomplishments. What did you learn during the process that you can share with others? What can your newsletter readers do to help build upon your achievements and further your mission? Show your readers, step-by-step, how they can be a part of your success.

Create a Top Ten List

People love lists! Create a top ten list related to your accomplishment. Consider these angles: Ten Things We Learned on the Way to the Top, Ten Mistakes We Made Before We Hit It Big, and Ten Things We Do Every Day to Keep Growing. You don't need ten items, of course. You can pick any number that works.

Challenge the Conventional Wisdom

Busting a myth or challenging what most people assume is true is another great way to grab and keep your readers' attention. Being successful often involves taking risks and doing things differently than others. Talk about how you broke away from norms to accomplish something great.

Keeping Abreast Of All Your Business News With Print And Electronic Media

If you think about it you can see that the news media has been evolving for some time. Business news was once only available in a newspaper, that changed when television arrived on the scene. Now we have the world wide web at our fingertips. For those that need to stay current as far as business is concerned, the Internet has ensured that information is just a click or two away.

By definition the word 'news' refers to the four points on a compass. This is rather interesting, because many people simply assume it to mean something different. However, its purpose is to keep the masses informed of what is going on in the world around them.

In the early days there was no way of providing news to the public. Thanks to the invention of the printing press newspapers and business magazines came into being. Over the decades and centuries since, the news media has continued to grow and expand. Today, business news is a vital and distinct branch of the news in general.

Even with all the advances that the news media has enjoyed over the years, none have come so dramatically and quickly as those that have occurred in the latter half of the 20th century. This is thanks to the phenomenal rise of the Internet, which ensures that the news reaches the widest audience ever.

Business news concerns all things business and commerce related. Nowadays one can make use of more than just business magazines, because there are whole channels devoted to this branch of the news media.

What Does Business And Commerce News Include?

1. Stock Market Updates - Lack of information means you cannot make smart and informed decisions, which is why many used to lose a lot of money in the stock market. In our modern times, stock market news is always available, along with expert advice and constant updates.

2. Corporate World Information - This means that the public can be kept abreast of what is happening in the corporate world as well. Everything is covered so that interested parties are kept well informed. After all, corporate happenings affect the stock market, so it is vital that people can be kept current as far as developments are concerned, whether these are mergers, takeovers, etc.

3. Analysis Of The Budget - Knowing what the government is doing regarding the different industries is very important. When a budget is made known it will be covered on television, in the print media, and online. So that the common man can follow what is going on, the information is presented in a simplified form, especially on television.

4. Product And Service Reviews - Business news also covers the reviews of different products and services. For those of us who are not clued up with all the latest gadgets out there, this information is very useful in keeping us aware of what is hot, and what is not. The same is true of services that are offered.

The Merits Of Blog Business News In Finance

The need of blog business news has intensified in the contemporary times due to many financial implications that come with ever changing people demographics. These include economical changes such as the recent global meltdown, legal cases involving compensation and also re-mortgaging issues that have continued to affect the core of society. All these areas are given consideration by experts who post their solutions and explanations in these pages that are accessible to many readers with Internet access.

There are usually many areas that are targeted in business news. As mentioned above, the issue of compensation, for example, enjoys perpetual updated resources that are given to people on how to handle their finances in anticipation to getting a claim. This can be seen in such explanations as how to settle for a forwarded amount from lenders who rely on the premise that the cash give out they have offered to the person anticipating a case will make a breakthrough thus leading to the recovery of the lent sum. In many cases, the cap lies on the expectation that the targeted amount will act as the salary for the lender, in most cases being only a portion of the total compensation.

One of the merits of these popular business pages revolves around a contemporary financial niche as that of mortgages. They offer guidelines on how to take advantage of growing equity of the investment so that one can cash in on the loans that are extended on that investment in order to reapply for better terms. These posts also cast a light on the precautions to take in order not to fall into bad economic times that may see mortgage repayments hike up instead of taking a dip as expected.

Another merit of the blog business news is that it also sheds a light on handling personal finances by reaping the benefits of soft means of transactions and applying for academic aid. One of the areas mostly targeted in this niche includes that of the academic community whereby learners are updated on the latest developments in the category of electronic money transfer abroad without suffering any surcharges. The posts also target other areas like name tags and free gifts that are given online. In this way they give consideration to the best free gifts that lead to most sales as well as the name tags that are considered most effective to the e-commerce environment.

In short, the overall merit of business news as obtained from a blog is helping to keep people and commercial entities in the know on issues affecting their finances on a daily basis. While some of the highlights given above are usually treated as universal contents, others are provided on a successive basis in form of reports. The former casts the limelight on making informed financial and transactional choices, while the latter form of news aids in staying updated with all types of relevant reports. This treasure-trove of suggestions, tips, concepts and vivid financial reports is usually presented in the most informative manner.